5/2004 San Francisco State University US-California-San
MBA , with emphasis on small business and entrepreneurial management
6/1994 Notre Dame de Namur University US-California-Belmont
5/1991 Technological Education Institute- Athens, Greece
EXPERIENCE: 7/2003 - Present Mallas Marketing
Consulting San Francisco, CA
Provide Research, Develop and Direct small business
marketing plans, setting objectives and
initiatives. Experience working with customer
loyalty programs and PR and Copywriting.
Coordinate production consumer promotion
collateral (emails, banners, web landing pages)
working directly with creative services and web
Establish Internet marketing campaigns to acquire new
customers, grow online revenues, and retain
3/1995 - 7/2003 North Beach Pizza, restaurant chain with 10 locations
in the Bay Area San Francisco, California
* Responsible for database marketing, strategic and tactical business
development and competitive analysis.
Developed market segmentation models based on quantitative
* Established and created the direct marketing program. Created and
maintained the corporate and ecommerce website, increasing overall
business by 3%.
* Designed and developed web strategy and implemented e-marketing
* Helped, planned and executed chain expansion 6 to 10 locations in 3
years, including the newest location on Pier 39 at Fisherman's Warf.
* P.O.S. system administrator and database maintenance.
1/1993 - 3/1995 OCULAR SCIENCES/ AMERICAN HYDRON South San Francisco,
* Managed a team of 20, increased production by 150% in 4 months.
Established procedures to improve plant efficiency.
* Implemented Good Manufacturing Practices (GMP) in accordance to
2/1981 - 2/1992 SHELL Co Hellas Athens, Greece
Product Distribution Manager
* Inventory planner and liaison between production and sales
management for the lubricants and
chemical divisions of Shell for Central and southern Greece.
* Account Manager for major commercial accounts.
SKILLS: Skill Name Skill Level Last Used/Experience
HTMl, MS Frontpage, Java Expert Currently used/10 years
MS Project, Access, Excel, Word Expert Currently used/10 years
POS (RapidFire, CRS, Aloha), QuickBooks Expert Currently used/10
Windows XP, Mac OS X Expert Currently used/10 years
LANGUAGES: Languages Proficiency Level
English & Greek Fluent - Full Knowledge