My goal is to Develop and implement Strategic Marketing plans
and overall impact a business successfully through:
* Small company start-up experience
* Strong Internet Marketing background
* Solid Ecommerce Experience
* Hands-on direct mail experience
* Web production and content management
* Business analysis and market research





5/2004 San Francisco State University US-California-San Francisco
Master's Degree
MBA , with emphasis on small business and entrepreneurial management

6/1994 Notre Dame de Namur University US-California-Belmont
Bachelor's Degree
Marketing-Business Administration

5/1991 Technological Education Institute- Athens, Greece
Associate Degree

EXPERIENCE: 7/2003 - Present Mallas Marketing Consulting San Francisco, CA
Marketing Specialist

Provide Research, Develop and Direct small business
marketing plans, setting objectives and
initiatives. Experience working with customer
loyalty programs and PR and Copywriting.
Coordinate production consumer promotion
collateral (emails, banners, web landing pages)
working directly with creative services and web
operation teams.
Establish Internet marketing campaigns to acquire new
customers, grow online revenues, and retain
existing customers.

3/1995 - 7/2003 North Beach Pizza, restaurant chain with 10 locations in the Bay Area San Francisco, California
Marketing Director

* Responsible for database marketing, strategic and tactical business development and competitive analysis.
Developed market segmentation models based on quantitative statistical methodology.
* Established and created the direct marketing program. Created and maintained the corporate and ecommerce website, increasing overall business by 3%.
* Designed and developed web strategy and implemented e-marketing program.
* Helped, planned and executed chain expansion 6 to 10 locations in 3 years, including the newest location on Pier 39 at Fisherman's Warf.
* P.O.S. system administrator and database maintenance.

1/1993 - 3/1995 OCULAR SCIENCES/ AMERICAN HYDRON South San Francisco, California
Packaging Supervisor

* Managed a team of 20, increased production by 150% in 4 months. Established procedures to improve plant efficiency.
* Implemented Good Manufacturing Practices (GMP) in accordance to F.D.A.

2/1981 - 2/1992 SHELL Co Hellas Athens, Greece
Product Distribution Manager

* Inventory planner and liaison between production and sales management for the lubricants and
chemical divisions of Shell for Central and southern Greece.
* Account Manager for major commercial accounts.

SKILLS: Skill Name Skill Level Last Used/Experience
HTMl, MS Frontpage, Java Expert Currently used/10 years
MS Project, Access, Excel, Word Expert Currently used/10 years
POS (RapidFire, CRS, Aloha), QuickBooks Expert Currently used/10 years
Windows XP, Mac OS X Expert Currently used/10 years

LANGUAGES: Languages Proficiency Level

English & Greek Fluent - Full Knowledge